GOOD KIND PURE is a clean collection of fragrances inspired by nature. In addition to being 100% vegan, the fragrances are formulated without harmful additives. To help care for our planet, the fragrance carton is made from cardboard sourced from responsibly managed forests. The packaging and supporting assets reflect nature's vibrancy and the fragrance's values - clean and eco conscious with bright pops of flowers against a pristine white background.

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Role: Creative Direction

Photography: Jeffrey Bucari

Retouching: Joe Tripi of Tripi Studios

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FRAGRANCE / WOMENS / CLEAN FRAGRANCE / INGREDIENTS / ADVERTISING / SOCIAL / WEBSITE / UI/UX