LAND OF THE FREE is a clean collection of fragrances inspired by America's national parks. In addition to being 100% vegan, the fragrances are formulated without harmful additives. And to help care for our planet, the fragrance carton is made from cardboard sourced from responsibly managed forests. The advertising reflects the grandeur of the national parks while the digital assets highlight the various ingredients that inspired each of the fragrances.

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Role: Creative Direction + Digital Illustration + UX

Art Direction (Packaging): Kate Doheny

Photography: Jeff Bucari

Retouching: Joe Tripi of Tripi Studios

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FRAGRANCE / MENS / CLEAN FRAGRANCE / PACKAGING / ADVERTISING / SOCIAL / UI/UX