MIDNIGHT VOYAGE is the moody, night time partner the original Voyage. Creating packaging and assets which reflected this was key in expressing that mood. Just as important was ensuring the packaging reflected Nautica's clean sophistication while adding a slight twist.

 

Role: Creative Direction

Art Direction (Packaging): April Oberst

Social Photography: Kanji Ishii

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FRAGRANCE / MENS / PACKAGING / ADVERTISING / SOCIAL / DAY/NIGHT