At first glance, the original TREJOURS logo looked chunky and unrefined. A stark contrast to the elegant and funky jewelry being offered for rent on its website. To steer the logo in a direction more suited to the brand ethos, I chose a more elegant typeface and created a logo mark for added versatility which could be used on collateral such as Trejours jewelry boxes and pouches.

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Role: Creative Direction

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BRANDING / JEWELRY / WOMENS /  PRESTIGE