THE EMBRACE COLLECTION was born out of the desire to create a trio of sophisticated and feminine fragrances for women in their 30s. For the digital assets, we created an ingredient forward story infusing a personal touch by adding black and white photography.

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Role: Creative Direction

Art Direction: Jordan Bostjancic + Brittany Peipert

Photography: Jeffrey Bucari

Retouching: Joe Tripi of Tripi Studios

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FRAGRANCE / WOMENS / PACKAGING / SOCIAL