The PRINCESS girl has always been fun-loving and the life of the party. With this latest addition to the Princess line, we steered towards a more sophisticated feel, still targeting the teenager who has always been loyal to Princess. Harking to the romance of Paris, we combined old black and white photography of the City of Love with some key ingredients found in the scent. For the advertising visual, we drew inspiration from the bottle artwork and photographed a model in a Vera Wang bustier, as if she were getting ready for a night out on the town with her girlfriends.

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Role: Creative Direction

Art Direction: Jordan Bostjancic

Photography: Jeffrey Bucari

Retouching: Joe Tripi of Tripi Studios

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FRAGRANCE / WOMENS / PACKAGING / ADVERTISING / SOCIAL